Email marketing is a great way to interact with your customers on a personal level. In fact, there are some reports that demonstrate it’s far more effective in terms of conversions compared to social media. That makes sense considering email is a little more personal to social media. If you’re able to build an email list, then you’ll be in a great position to engage your customers on a one-to-one level, developing relationships that can ensure the longevity of your business.

Be Selective With How Often You Send Out Sales Emails

From time to time, you can selectively send out pitches for sales. Realistically, the only cost for e-mail marketing is a small monthly fee using such as Mailchimp or Aweber. Hiring email marketing expert is a great way to introduce an email marketing strategy for your business.  After all, it’s more likely that customers receiving marketing e-mails will respond better to something that is carefully crafted and optimized for conversion, unlike a bland and generic e-mail.

Provide Unique Content

The more helpful information your newsletters provide, the more likely subscribers will explore and click through the e-mail. Even if this does not convert into a purchase, it still shows that the content was relevant and interesting enough for the user to explore. Remember – relevant content will encourage subscribers to stay subscribed. Adding an e-mail a friend and social sharing buttons gentle pushes people to forward and share e-mails. This potentially helps to gradually widen your audience.

Reward Your Users

Building great e-mail lists is not just about obtaining new users. Retaining the older ones is just as important. Like using social media for competitions, those who have already subscribed and are on the e-mail database should be rewarded with discounts your products or services. Discount codes are a very popular way to encourage users to maintain engagement.

Social media nowadays is being spoken about and written about at great length because of its power. But email marketing can be just as impactful, if not more so, for any kind of business. Develop relationships with your customers and establish your business as a great authority by creating a great email marketing campaign.