You've probably heard people talk about Facebook marketing in the past. Facebook has quickly become one of the most effective means of direct marketing. Whether you’re serving a B2B or B2C market, the opportunities for brand building, direct target audience engagement, customer service, and marketing rival none due to high adoption rates across the globe.

While the team at Facebook has crafted a user-friendly business marketing tool that allow you design and control your posts, it’s important to understand the fundamental success factors that will help maximize the value of any Facebook campaign.

1. Be Unique - Create a unique Facebook page that is capable of standing apart from the rest. The key to marketing on Facebook is create a unique page. Almost everyone uses Facebook these days, so if you want to be noticed take time to plan your page and possible campaigns.

1. Connect - Connect your Facebook page with others in your community who are willing to help spread the word for you. From complimentary businesses to loyal clients, the more people that Like your page the better your reach will be.

1. Show Up - Post at least once a day. Frequency and consistency matter when it comes to visibility online. Since Facebook feeds consistently update and you’ve entered the attention seeking game, being seen means posting as often as possible and at the right time to insure your posts are seen.

1. Add Value - Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means creating original content, sharing new ideas, commenting on complimentary pages, and posting interesting links from around the web. The more active you are, the more opportunity there is for people to see your page. Remember that collectively, your company’s posts convey important information about your company culture and brand.

1. Don’t be Stingy - Facebook is a content sharing medium. Treat it that way. Create informational posts and videos that add value to your target audience’s lives or share your company’s personality and don’t forget to include links to your website and calls for action every once in a while.